Social media marketing (SMM) is marketing that uses social media platforms such as Facebook, Instagram, and TikTok to promote brands, grow an audience, increase website traffic, and increase sales. SMM has other advantages besides access to a large audience and close interaction with customers. You can visit https://www.globalinfo.co.nz/social-media-marketing-nz/ to find the best social media marketing agency in New Zealand.
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Benefits of Social Media Marketing:
- Faster and easier content distribution
- Increase website traffic
- Regular interaction with the target group
- Increase brand awareness
- Insights into industry, market, and competitors
Here are some of the benefits of incorporating social media into your marketing strategy.
Increase brand awareness:
Social media is used by 54% of consumers to research products. As a result, a brand needs to have high-quality accounts on various social networks to capitalize on the interests of social media users.
Increase website traffic:
Despite the fact that many social media platforms allow brands to sell their products without linking to external websites or landing pages, social media is still a great way to drive traffic. For example, social media accounts for 11% of all mobile website traffic.
Faster and easier content distribution:
SMM can help you to distribute your content more effectively while promoting your business through content marketing. On social media, people are constantly sharing useful, interesting and fun information with their friends.
SMM is a great way to keep your customers updated with special offers. Although the majority of consumers prefer to receive promotional emails, social networks can help provide information about sales or giveaways quickly and inexpensively.