Incentive marketing is a great tool for generating business leads and is very simple to implement. Incentive marketing is all about using rewards and incentives to generate referrals.
Incentive marketing is not for the faint-hearted. The concept has to be done with a lot of experience and you will need to know your target audience and why they are doing what they are doing. Your content and writing needs to be engaging and informative.
Start with a good marketing plan to make sure you have a marketing plan. You may have the right social networking platforms in place to achieve your goal, but without good research you could end up being in the "I forgot my pen" category instead of those getting results.
Once you start implementing incentive marketing then it is important to stay consistent and never go off the rails. It is critical that you implement the fundamentals of incentive marketing into the strategy from the beginning and stick with it.
Make sure that you understand the purpose of your social networking platform, including but not limited to: your target audience, your own personal financial goals, and the promotional purposes for the business as a whole. If you don't understand what you are promoting then people who use your platform will not be able to figure out what they should be promoting.
When you choose which social networking platform to go with, make sure that it is one that allows you to keep track of your readers' comments, and trends over time. This will help you keep track of your own audience's reactions to your products and services.
For incentivized marketing there are two major factors that need to be addressed: motivating the person to talk, and allowing them to see the benefits in doing so. Remember that the process of interaction takes time. You need to make sure that the system you use to give incentives is going to not only meet your budget constraints, but will also work with your target audience.
When creating an incentive, you need to take into account what the current needs of your readership are. If the needs of your audience change then you have to go with a new incentive.
What kinds of incentives do you think would work best for this audience? You should also consider the types of items you can get from buying incentives.
Your incentives should be ones that will cater to your audience's current market dynamics. While this might be a slightly different population than the ones you are targeting, you have to ensure that there is always something available for them to buy.
Determine how often your audience will be exposed to the incentive offer. If you have a large audience, you might want to set aside some time to give them an incentive at least once per month.
Your incentive marketing platform needs to be defined before you begin your campaign. Make sure that you decide exactly what you want to achieve with your incentives and work towards achieving those goals with consistency.