Search engine optimization (SEO) is the process of improving the ranking of a website on search engines.
Search engine optimization is a long-term investment, and it will take time and effort to see results. However, with the help of a good SEO plan and strategy, you can dramatically increase your website’s visibility and traffic.
Image Source: Google
The goal of this assessment is to determine where you need to make improvements in order to improve your site’s ranking. After your weaknesses are identified, you should create targeted goals for each area of improvement.
Once your goals are set, you need to develop a strategy that will help you achieve them. There are many different tools and techniques that can be used in an SEO plan, so it’s important to find one that works best for your site. Some common strategies include:
On-Page Optimization: This is the most basic form of SEO and involves improving your website content and structure to make it more easily searchable by Google. This includes ensuring your website is well written, using keyword rich titles and descriptions, avoiding keyword stuffing, and creating alt tags and h1 tags that accurately reflect the topic of your website.
Off-Page Optimization: Off-page optimization involves using techniques such as link building, social bookmarking, and article marketing to promote your website to relevant websites. This can help increase the number of backlinks your website has, which in turn improves its SEO ranking.
Link Building: Link building is the process of acquiring links from other websites that will improve the visibility of your website. There are many different ways to build links, including submitting articles to directories, posting comments on other websites, and linking to other relevant websites.