If you want to generate more traffic to your company's website, then you have to put a lot of effort into coming up with at least one good design by yourself. If you do not have a natural talent in art and design, you can probably hire a website designer to do the job for you.
Basically, the importance of being a website layout for your website is that it will greatly help in making your site look attractive. Additionally, you can also instruct the designer to create or redesign their visual features so that the result is one that not only you but site visitors as well.
Image Source: Google
If a website needs to be optimized for search engines as well as an attractive design, SEO will be a different task for an SEO company or individual unless the designer was aware of SEO as well as website design. In fact, the work he may accept may also depend on the type of employment, whether it is paid only on a per-project or long-term basis.
For a contractual creator, their jobs will primarily involve creating the website and looking more charming and appropriate to the type of business that makes it. This description is actually a generalized one.
To be more specific, the designer really hopes to come up with a charming integration of interface, buttons, backgrounds, icon design. In fact, he is expected to make a good combination of all website variables and display them as a unit.